Monday, 10 July 2017

6 practical steps/tips for your Online Reputation Marketing Plan

A great brand can take months, years and quiet a quantity of money. So establishing a brand is not an easy task. You need to be quiet efficient with its working. Your brand’s impression on the audience can be good and can be devastating as well which totally depends upon your posts, comments and blogs which solely represent your company. A company’s reputation may die if it does not represent or present itself online. Monitoring your reputation online is very important for you as it will help you define your course of action. Following are some of the tips that should be kept in mind for your online reputation.

1)    Build relationship:

Building relationships online increases your scope for marketing. This is the best online marketing strategy that can be adopted. For each post or comment online make sure to revert back. This helps in image and trust building.

2)    Participate in relevant online communities:
Creating your name and brand name via community services is the best way. Nowadays people are more declined towards community to maintaining that repo could be a good resulted marketing plan for online reputation.

3)    Be true, keep facts online:
Earlier as said to maintain relationships which can only be done through facts and figures which you will share with the people. So that there is a transparency between the people and the organization. So that they know that the organization is actually doing something for the people and this could be your best marketing strategy for your online reputation.

4)    Control the search engine result:
The way you surf your popularity is totally dependent upon the total number of searches done for your site or product. It is very important to cater to the searches done for your site. Once you start keeping the record of it then nothing can act as a hurdle between success and your company. It will definitely redefine your personality.

5)    Stay ethical in your reputation management:
In order to achieve something, secure your place in the market and shape your reputation it is very important to be ethically and morally right with your tactics and strategies. It is like presenting yourself and the company with best possible light.

6)    Listen to Feedbacks:
If you have the audacity to listen to the criticism and comments (can be both positive as well as negative) with a lot of patience then you have long way to go.

So these were some of the tips that is to be kept in mind if you aspire to become an expert and if you want to brush up your reputation in the market and especially on a online global platform then these tips are a must to read.

Thursday, 6 July 2017

The Importance Of Combining Digital With Traditional Marketing

Marketers believe that the online marketing is the only way to go and that social media campaigns, email newsletters and website ads will produce the best effect.


Now, that is mostly true since a large portion of the population is online most of the time. However, traditional marketing still has leverage in the marketing world because not everyone is online all the time.

People still watch TV, listen to the radio or read newspapers. Furthermore, it is important to remember that some products give better results if marketed online, while others produce better results if marketed offline. The trick is to use a little bit of both and truly generate the best effect from the marketing campaigns. Here are a few most effective ways to combine digital and traditional marketing.

Advertising both offline and online

The basic purpose of advertising is to promote a business or a brand to the target audience, as well as to promote products, services or features. However, the ultimate goal for every marketer is to attract and convert as many people as possible. From that perspective, focusing only on digital or traditional marketing won’t generate the best result. Instead, it will cover only a portion of the online or offline audience.

As a matter of fact, both digital ads share the same principle of attracting different customers; but one for the sake of the other may be bad for business. Online ads can deliver a message quickly and efficiently to the audience on social media and networks, while offline ads such as TV ads can deliver a message to offline audiences.

Online tactics for offline sales

The most of the marketing activities are conducted online and mostly because a lot of people are engaged on either social media and networks or online communities or blogs. Technology didn’t really invent anything new in marketing per, it digitized the traditional marketing.
However, digital marketing has introduced many different strategies and tactics, besides being much faster and more efficient than the traditional one. But, to say that traditional marketing is dead or dying out is simply a wrong, as many traditional marketing methods still have the power to win over people. For instance, placing an online promotion for a Digital Marketing  is a good way to increase awareness.

The problem is that there are plenty more retail stores out there and just an online promotion won’t generate much attention. In that case, you’d have to resort to traditional marketing and attract people to come in and buy something.


Leverage publicity

Publicity helps you increase awareness about your business, brand, product, events and so on. However, to make the best out of publicity, you will have to leverage both traditional and digital marketing. Most of the times, it would be enough to simply educate people about what you are trying to promote or in this case, publicize by sponsoring an event, conducting a survey, arranging a speech or a debate and so on.

There are many ways to gain publicity and one of the best strategies is to write content. between optimizing content for digital marketing, such as blog posts, and for traditional, such Content works well for both traditional and digital marketing, as it consists of some detailed explanations, valuable information or simply entertaining stories. The only difference is as magazine articles or simply offline blog posts. Another great way to spread the word is via publicity stunts or other outside-the-box types of ideas that will use both traditional and digital means of marketing.

Wednesday, 5 July 2017

How To Earn Money By Affiliate Marketing?

Affiliate Marketing?

Affiliate marketing is the process of earning a commission by promoting other people , website or blog and company's products.


Affiliate is a similar top running a retail shop. You kind of sign up with retailers like Amazon, Flipkart, Snapdeal etc to promote your products of your website. These platforms are the easiest way of earning money as well as making your brand renown. Your website or products will reach out to a large number of people with the method of affiliate marketing.  Most affiliate programs will offer readymade text links, banners and other forms of creative copies which require you to just enter the code.  It is one of the cheapest and quickest ways to start your online marketing business and make money online. Every time it is not compulsory that you sell your products online. 

Different affiliate programs are also available to make different payments:

  • Pay per sale

In this a merchant pays you a percentage of the sale price as soon as the purchase gets over.

  • Pay per click

Under this process you get paid on the number of visitors you re direct to the merchant’s website from your affiliate site.

  • Pay per lead

You get your share as soon as the lead gets converted into a customer by rendering out its basic information and filling a simple form.

  • Use several traffic sources to promote products

Most affiliate marketers put up the ads only on their sites. The more targets or leads you generate for the page or website, the more you will earn. Google Adwords can be used to target traffic to your sales page.

  • Research the demand for the product

If you are trying to sell a product which has a low-cost demand then chances are there that the product will not be taken and it will go all waste. So it is advisable that you spend some time on searching as to what kind and type of product is much in demand in the open market.

  • Decide a business model

There are basically 2 pillars on which the model of affiliate marketing is dependent, the first being the resource site and the second being review site. The models you choose completely depend upon the model you are familiar with.

  • Create a website


This is the most important thing when it comes to affiliate marketing. Affiliate marketing can be made only if you have a proper website to showcase. If you have a platform like a website or blogs, then you can see which one to choose to earn additionally.

Tuesday, 4 July 2017

5 Solutions to Maximize the Value of Your Email Marketing

Social media platforms and search engines can release a single algorithm update or change that can completely eliminate the value of your digital marketing strategy. We’ve seen this happen, most notably with Google and Facebook.


Email, on the other hand, is different. Email marketing allows you to engage with your audience on your terms. Once you have captured someone’s email address, you can open up a direct line of communication with that individual. Because of this, email subscribers are your most valuable followers.

1. Focus on collecting the right subscribers

If you focus on building subscribers rather than building the right subscribers, you may resort to quick growth strategies like offering monetary giveaways or free products with mass appeal. Although these activities can sometimes work with consumer products, they are certainly a frivolous endeavor for B2B brands. When you offer something with broad appeal for free, you’ll end up with participants who aren’t actually interested in your product.
The Digital Marketing Institute does this by offering free resources, How to Become a Social Selling Success Using LinkedIn. This free downloadable content provides value to people who may be interested in our courses – ensuring that our email list is built around those who will benefit from a relationship with us. Meanwhile, those without an interest in digital marketing won’t waste their time by subscribing!

Make your email signup forms easily accessible, offer the right signup incentives, and provide valuable content on your blog. These are the activities that will increase the speed at which you develop relevant subscribers who are more likely to convert.

2. Segment your subscribers

How do you segment your subscribers? By using a CRM tool like Hubspot that will allow you to track where subscribers came from, what campaigns they’ve interacted with, and how they’ve interacted on your website.

This activity ensures that people receive deals and offers that will actually be of interest to them, making them more likely to make a purchase, and less likely to unsubscribe.

3. View email as a long-term relationship tool

If your emails focus exclusively on spamming subscribers in an effort to get them to buy, you’ll quickly lose followers and reduce the ROI of your email campaigns.

Instead, recognize email for what it is - a tool to help develop long-term relationships with followers.

To do this, start by making the emails personal. Personalized email messages improve click-through rates by an average of 14% and conversions by 10%. When you use people’s names and any other information that you’ve collected from them, you’ll be able to make the content resonate more. After all, we all like being called by our names.

Next, focus on providing incredibly useful content. Offer advice and content that can entertain, inspire, and educate your audience. As readers learn to expect value from their interactions with you, they’ll pay more attention to the emails they receive from you.

4. Track analytics to improve open and click-through rates

To maximize reader interactions, A/B test as much as possible to evaluate which titles, formats, and topics seem to appeal most to your readers – then focus on doing more of what works.

When one campaign receives a particularly high engagement rate, evaluate its different elements and try integrating aspects into your next campaign to see what seems to attract the most engagement. Every time you find an element that does well, expand upon it to try and make your campaigns even better. Over time, your data-driven approach to email marketing will result in an incredibly efficient and profitable email marketing strategy.

An excellent example of the effective use of analytics is the online shopping behemoth, Amazon. Amazon constantly tracks what titles, CTAs, and products deliver the highest conversion rates. The next time you visit Amazon, pay attention to the follow up emails you receive – everything from when you receive them, to what they show, has been analyzed down to the letter!

5. Make the Call-to-Action obvious

The final step to a high-converting email campaign is a CTA that is very clear, succinct and transparent. After engaging with a recipient through a well-crafted subject line and email, it’s time to guide them to the next step in the sales process. Do this with a CTA that includes text, images, and links.
Now that most email marketing tools allow for transactional content within the email, don’t hesitate to sell directly to them. In fact, transactional emails have 8x more opens and clicks than any other type of email, and can generate 6x more revenue.
Finally, use A/B testing and data analysis to determine the effectiveness of your CTAs. Track the click-through rate and sales delivered through your emails to evaluate what works and what needs improvement. As you discover the most effective strategies over time, you can further develop these to help grow your following and improve your bottom-line.

Many of the most popular bloggers who offer educational courses and eBooks have mastered the art of adding a clear CTA to the end of every email. After guiding you through the many benefits and perks of purchasing their program, they end with temporary discounts or limited spaces to create an incentivizing sense of urgency. These large buttons and appealing discounts make it very easy for the reader to know what their next step should be.

Monday, 3 July 2017

BEST EMAIL MARKETING PLATFORMS – SOFTWARE


TOP BEST EMAIL MARKETING PLATFORMS – SOFTWARE


Find below top best email marketing platforms for both small and large businesses. From free to paid available.

HOW TO CHOOSE AN EMAIL MARKETING VENDOR

Below are the top most common factors professional marketers use to evaluate when choosing their best email marketing platform.
BEHAVIORAL TARGETING
Behavioral targeting and event-triggered messaging are some of the most powerful marketing techniques a great email marketing software should offer you. It is now crucial to check whether your email marketing platform offers tracking features for behavioral targeting to make it fast and easy to start using it to increase revenue. Platforms such as Active Campaign or MailChimp allows you to:
  • Set up an abandoned cart email asking contacts if there was a problem during checkout
  • Send an email to customers who have repeatedly viewed your pricing page asking if they need any help so you can begin a sales-oriented conversation
  • Apply a tag to contacts who repeatedly view certain products so you can send them a special offer, motivating them to make the purchase.
  • Tag your contacts with their product category or topical interests to begin a targeted follow-up sequence delivering related content.

DATA MANAGEMENT

  • Date of entry: latest subscribers, oldest subscribers, specific date periods.
  • Email addresses: hotmail, yahoo, gmail.
  • Age, gender, or any other field subscription form might have.
  • Bounce subscriber’s total, bounce subscribers by e-newsletter.
  • Opt out emails (suppression list).
REPORTING
  • How quickly and easy is for e-newsletter sent reporting to be available and exportable in what formats: (excel, pdf, word).
  • Can key success events and/or metrics you have available. Some common ones include: total subscribers, new subscribers, total un-subscribers, new un-subscribers, total delivers, open rates, click through rates, forwards.
  • Can you organize data by ascending or descending order. For example: I like to see how has open the most my e-newsletters and that gives me an indication of who is really interested in the topics shared and notify my sales team to priorities and follow up.
  • Can you compare metrics with past e-newsletters in an easy (graphic) way and be exported to a nice printable one page report?
  • How quickly and easy is for e-newsletter sent reporting to be available and exportable in what formats: (excel, pdf, word).
TESTING
  • How many subject lines can be tested at one time? Any extra cost? Or hidden cost?
  • How many A/B testing you can perform before sent out? Any extra cost? Or hidden cost?
  • How many hours of basic training are needed to have the skills to test templates and subject lines? Any cost?
SUBSCRIPTION PAGES
  • How many different e-mail subscription from and completed subscription pages can be created so you can target and monitor the amount of new subscribers from different online media channels at one time? Any extra cost?
  • Can the new subscriber’s data be automatically integrated with a specific CRM system?
EMAIL DELIVERABILITY
Would they offer you a customized and dedicated email address, static IP address and Self-throttling servers and would there be any guarantee that this will minimize high bounce rates? And if it still is producing high bounce rates what would be the solutions and at what costs?

Thursday, 29 June 2017

Top 5 Social Media Marketing Trends 2017

Top 5 Social Media Marketing Trends 2017

Technology in all areas is evolving rapidly, and it’s no different in social media marketing. Social networks rely on new trends in technology to further their efforts in keeping visitors on their platforms. Taking into account that over a third of the world’s population is on social media, marketers are also investing more and more effort into improving their strategies. Here are the social media marketing trends in 2017 to watch for:



1. Messaging Apps

Messaging apps like WhatsApp, Facebook Messenger and gmailChat are growing more popular day by day. In fact, chat apps have more users than traditional social networks,  preferred form of communication. Many brands have already begun to leverage the widespread presence of chat apps.
Companies are solving problems with customers by chatting with them directly on messaging apps. As over-the-top (OTT) messaging continues to rise, we will also see an increase in the number of brands that will use chat apps to push products and provide customer service.
2. Chatbots
The use of chatbots is directly linked to the popularity of messaging apps. Facebook and Google already provide the possibility to implement chatbots into their chat apps. Chatbots are designed to answer questions instantly and are capable enough to give accurate answers and solve customer problems.
3. Live Videos
Live videos are a big trend right now. While written content is still an essential type of content on social media, visual content, particularly videos, can produce a lot more engagement. Twitter’s Periscope and Facebook Live hold the most numbers in terms of viewership, but other platforms are on the rise, as well.
4. Virtual and Augmented Reality
Augmented reality can be employed in live filter and selfie apps like Snapchat that are essentially social media apps. Virtual reality videos, which can be viewed with a VR headset, deliver a more immersive experience and can have a longer lasting impact on viewers. Social media in 2017 is expected to include more and more virtual and augmented content.
5. Less Fake News
The Internet is the main news source of a growing number of people. As soon as the fake news epidemic was uncovered, Facebook and even Google started taking steps to combat the problem. Fake news not only have a negative impact on users, but also on companies that distribute them on social media. Although social networks are fighting against the proliferation of fake news, companies also have to be vigilant in terms of what content they share.
The social media marketing trends this year are focused on faster communication, efficient content delivery through live videos and virtual reality, and media transparency. Follow these trends and the many more to come to succeed at reaching and engaging your target market.


CUSTOMER SERVICE


How to Write a Digital Marketing Plan


How to Write a Digital Marketing Plan using "SOSTAC"


Without a solid strategic plan for your digital marketing, you really are flying blind. However, even the simplest of plans will give you the confidence of SMART objectives and the 'right' tactics for your target audience, working together to deliver an irresistible online value proposition.
Apart from that, you'll also know how you're going to monitor your campaign well before hitting tweet, post, or send. The answers will be at your fingertips when the boss starts grilling you about ROI and why they should hand over marketing funds.

Here are 6 good reasons for having a digital strategy from all-round guru of digital marketing, Dave Chaffey:
1.      You’ll have greater direction for your digital marketing
2.      You’ll know your online market share (and increase it - and know when it's          increased)
3.      You’ll have a powerful online value proposition
4.      You’ll know more about your online customers (the right channels, the right content, the right time)
5.      Your marketing efforts will be integrated
6.      You’ll have greater accountability and justification for marketing resources


Digital strategy plan
The provides a framework for digital marketing strategy and planning. It was originally devised by PR Smith in the 1990, and subsequently enhanced for digital marketing.






The SOSTAC digital planning template justifies an entire book to itself as each stage can involve a substantial amount of research, analysis and reflection.
However, as an introduction, we'll take a look at some of the essential questions to consider at each stage of the framework:
1.      Situation Analysis
2.      Objectives
3.      Strategy
4.      Tactics
5.      Action
6.      Control