Thursday, 29 June 2017

Top 5 Social Media Marketing Trends 2017

Top 5 Social Media Marketing Trends 2017

Technology in all areas is evolving rapidly, and it’s no different in social media marketing. Social networks rely on new trends in technology to further their efforts in keeping visitors on their platforms. Taking into account that over a third of the world’s population is on social media, marketers are also investing more and more effort into improving their strategies. Here are the social media marketing trends in 2017 to watch for:



1. Messaging Apps

Messaging apps like WhatsApp, Facebook Messenger and gmailChat are growing more popular day by day. In fact, chat apps have more users than traditional social networks,  preferred form of communication. Many brands have already begun to leverage the widespread presence of chat apps.
Companies are solving problems with customers by chatting with them directly on messaging apps. As over-the-top (OTT) messaging continues to rise, we will also see an increase in the number of brands that will use chat apps to push products and provide customer service.
2. Chatbots
The use of chatbots is directly linked to the popularity of messaging apps. Facebook and Google already provide the possibility to implement chatbots into their chat apps. Chatbots are designed to answer questions instantly and are capable enough to give accurate answers and solve customer problems.
3. Live Videos
Live videos are a big trend right now. While written content is still an essential type of content on social media, visual content, particularly videos, can produce a lot more engagement. Twitter’s Periscope and Facebook Live hold the most numbers in terms of viewership, but other platforms are on the rise, as well.
4. Virtual and Augmented Reality
Augmented reality can be employed in live filter and selfie apps like Snapchat that are essentially social media apps. Virtual reality videos, which can be viewed with a VR headset, deliver a more immersive experience and can have a longer lasting impact on viewers. Social media in 2017 is expected to include more and more virtual and augmented content.
5. Less Fake News
The Internet is the main news source of a growing number of people. As soon as the fake news epidemic was uncovered, Facebook and even Google started taking steps to combat the problem. Fake news not only have a negative impact on users, but also on companies that distribute them on social media. Although social networks are fighting against the proliferation of fake news, companies also have to be vigilant in terms of what content they share.
The social media marketing trends this year are focused on faster communication, efficient content delivery through live videos and virtual reality, and media transparency. Follow these trends and the many more to come to succeed at reaching and engaging your target market.


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