Monday, 3 July 2017

BEST EMAIL MARKETING PLATFORMS – SOFTWARE


TOP BEST EMAIL MARKETING PLATFORMS – SOFTWARE


Find below top best email marketing platforms for both small and large businesses. From free to paid available.

HOW TO CHOOSE AN EMAIL MARKETING VENDOR

Below are the top most common factors professional marketers use to evaluate when choosing their best email marketing platform.
BEHAVIORAL TARGETING
Behavioral targeting and event-triggered messaging are some of the most powerful marketing techniques a great email marketing software should offer you. It is now crucial to check whether your email marketing platform offers tracking features for behavioral targeting to make it fast and easy to start using it to increase revenue. Platforms such as Active Campaign or MailChimp allows you to:
  • Set up an abandoned cart email asking contacts if there was a problem during checkout
  • Send an email to customers who have repeatedly viewed your pricing page asking if they need any help so you can begin a sales-oriented conversation
  • Apply a tag to contacts who repeatedly view certain products so you can send them a special offer, motivating them to make the purchase.
  • Tag your contacts with their product category or topical interests to begin a targeted follow-up sequence delivering related content.

DATA MANAGEMENT

  • Date of entry: latest subscribers, oldest subscribers, specific date periods.
  • Email addresses: hotmail, yahoo, gmail.
  • Age, gender, or any other field subscription form might have.
  • Bounce subscriber’s total, bounce subscribers by e-newsletter.
  • Opt out emails (suppression list).
REPORTING
  • How quickly and easy is for e-newsletter sent reporting to be available and exportable in what formats: (excel, pdf, word).
  • Can key success events and/or metrics you have available. Some common ones include: total subscribers, new subscribers, total un-subscribers, new un-subscribers, total delivers, open rates, click through rates, forwards.
  • Can you organize data by ascending or descending order. For example: I like to see how has open the most my e-newsletters and that gives me an indication of who is really interested in the topics shared and notify my sales team to priorities and follow up.
  • Can you compare metrics with past e-newsletters in an easy (graphic) way and be exported to a nice printable one page report?
  • How quickly and easy is for e-newsletter sent reporting to be available and exportable in what formats: (excel, pdf, word).
TESTING
  • How many subject lines can be tested at one time? Any extra cost? Or hidden cost?
  • How many A/B testing you can perform before sent out? Any extra cost? Or hidden cost?
  • How many hours of basic training are needed to have the skills to test templates and subject lines? Any cost?
SUBSCRIPTION PAGES
  • How many different e-mail subscription from and completed subscription pages can be created so you can target and monitor the amount of new subscribers from different online media channels at one time? Any extra cost?
  • Can the new subscriber’s data be automatically integrated with a specific CRM system?
EMAIL DELIVERABILITY
Would they offer you a customized and dedicated email address, static IP address and Self-throttling servers and would there be any guarantee that this will minimize high bounce rates? And if it still is producing high bounce rates what would be the solutions and at what costs?

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